Paid Search
Paid Search is an auction-driven, highly targeted, and measurable digital marketing strategy. It allows businesses to engage high-intent users who are actively looking for their products or services on platforms like Google, Bing, YouTube, The App Store, and more.
By strategically optimizing account structure, bidding, ad creation, and testing, we help brands differentiate themselves in the auction and attract qualified traffic at every stage of the customer journey.
Partner with an Leading PPC Advertising Agency and Drive Results
Is your business visible in those search results? If not, you could be missing out on significant traffic.
Our audits pinpoint gaps in your digital marketing strategy, allowing us to connect you with the right audience and drive more actionable engagement.
Paid Search Strategy & Execution
Reach the right audiences and optimize your conversions.
A thoughtfully designed paid search program can guide potential customers through their entire decision-making journey, showcasing your brand at every stage. It starts by generating brand awareness, then nurtures consideration with valuable content, and encourages purchases through special offers. This consistent presence keeps your business top-of-mind, helping to inform and influence their choices throughout the process.
Demand generation campaigns in paid search extend beyond basic keyword targeting. They leverage Google’s AI to display your video, image, and text ads across platforms like YouTube, Discover, and Gmail, reaching new audiences who may not be actively searching for your product but are open to brand messaging. This strategy sparks interest early in the buying journey, driving website traffic and enhancing brand awareness among potential customers.
Performance Max enhances paid search by leveraging Google’s AI to discover new customers across all its channels. It moves beyond traditional keyword constraints, utilizing your assets to display ads on platforms like Search, YouTube, and more. This comprehensive approach engages users at every stage of their buying journey, maximizing conversions within a single, powerful campaign.
YouTube ads are a valuable asset for search strategies, engaging users at different stages of their search journey. Unlike traditional search ads that focus on active queries, YouTube ads can impact users even before they begin a formal search. By placing ads on relevant videos or search terms, you can generate brand awareness and ignite interest in your products. This primes viewers to consider searching for your brand or similar offerings later, creating a powerful synergy between YouTube’s visual storytelling and the intent-driven nature of search.
Paid advertising within the app store serves as a powerful catalyst for app discovery. By strategically positioning targeted ads at the top of search results or within browse categories, you can overcome the limitations of organic discovery and reach a broader audience actively looking for relevant apps. This prime placement, combined with engaging ad creatives, significantly boosts your app’s visibility and installs, driving user acquisition and helping your app climb the charts.
Why PPC is important of success for Brands?
PPC ads significantly boost a brand’s visibility in search results, leading to higher brand awareness.
Brands can drive immediate traffic to their websites as soon as campaigns are launched, unlike organic methods that take time to build momentum.
studies show that a significant percentage of online shoppers use Google to search for products before making a purchase approximately 70% to 80%.
PPC allows brands to reach specific audiences based on demographics, interests, and behaviors, increasing the likelihood of conversions.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
SEARCH ENGINE OPTIMIZATION
SEO is a powerful method for enhancing organic traffic, building brand awareness, establishing online credibility, and gaining customer trust. However, many SEO companies advise that it typically takes four to six months to start seeing results from an SEO campaign. An Ahrefs study found that only 5.7% of web pages manage to rank in the top 10 organic search results for a keyword within a year of being published, and even these top pages usually take two to six months to achieve that ranking.
Given the time commitment required for SEO, many marketers relying primarily on organic search may struggle to meet their marketing goals within their desired timelines. If you’re seeking an online marketing strategy that offers complete control, flexibility, and immediate results, pay-per-click (PPC) marketing is the ideal solution.
PAY-PER-CLICK
Over the years, pay-per-click (PPC) advertising has proven to be one of the most effective and cost-efficient online marketing strategies. PPC allows businesses to control their ad spend while ensuring their brand reaches the right audience at the right time and place.
PPC marketing provides highly targeted visibility, which accelerates the customer buying journey and enhances conversion rates.
Ideally, a combination of SEO and PPC strategies yields the best results in driving targeted outcomes. Integrated SEO and PPC campaigns maximize visibility, attract relevant traffic, and offer long-term benefits. However, if you have a limited timeframe to promote your brand and make an impact in your niche market, PPC may be your best option.
Next Steps to Achieve Your Desired PPC Results
Get Your Free Audit
Click the button below to request your free audit. We’ll follow up to schedule a meeting with our team. The more information you provide before the meeting, the better we can understand your specific needs and determine how to best support you. We’re excited to partner with you on your journey
Having a cup of tea at our office
We’ll enjoy the tea, have some fun and highlight the key areas where we can optimize and enhance your PPC strategy while providing a comprehensive overview of our process. You’ll have the opportunity to get your questions answered and receive the support necessary to make a well-informed decision.
Reach Your Goals
Your PPC efforts are about to become much easier! We’ll lift the burden off your shoulders by handling what we do best, allowing you to concentrate on your business. Our PPC marketing agency will help you generate more leads, increase sales, and boost brand awareness online.
What Is Pay Per Click and How Does It Work?
Grow Your Business with Optimized Paid Search Campaigns
A Hanapin Marketing report reveals that 79% of marketers consider paid search marketing beneficial for their business. As a result, about 62% of industry professionals indicated they plan to increase their PPC ad budgets in the coming years to attract new customers seeking their services.
As of 2023, total global spending on pay-per-click (PPC) advertising was projected to reach approximately $209 billion. . This demonstrates that PPC has become one of the most popular marketing strategies for generating a higher ROI.
But what exactly is pay-per-click, and how can it enhance your digital marketing efforts?
SP Digital PPC experts explain what paid search is and how it works, providing you with a solid foundation in PPC management. By understanding the pay-per-click processes, you’ll improve your chances of launching profitable campaigns. Discover everything you need to know about PPC marketing and see how our pay-per-click marketing agency can help you achieve your success.
What is PPC?
Pay-per-click (PPC) marketing is a paid search model designed to build brand awareness, promote products or services, and gain immediate traction from targeted audience segments. With PPC, advertisers only incur costs when a user clicks on their ads—hence the name “pay-per-click.”
While many associate PPC primarily with Google, it extends beyond just Google search engine results pages (SERPs) and the Google Display Network. Social media platforms such as YouTube, Facebook, Pinterest, and LinkedIn also utilize the pay-per-click model, allowing businesses to reach potential customers across a variety of channels.
The Benefits Our PPC Management Services for your Businesses
What Are the Different Types of PPC Ads?
Now that you understand what paid search is, the next step is to explore the different types of PPC marketing campaigns that can help you enhance your online presence and effectively promote your services to the right audience. Our pay-per-click advertising agency collaborates closely with your team to identify the most suitable PPC ads to fill your sales funnel.
Here are several types of pay-per-click ads available, tailored to meet your specific goals:
Search Ads
Search advertising is the most prevalent type of paid search marketing. Search ads are displayed to users actively seeking products or services related to your industry or brand. These pay-per-click ads are ideal for short sales cycles or specific campaign promotions. Our PPC advertising firm advises businesses looking to acquire high-quality leads from new customers to consider search advertising.
Display Ads
Display advertising is recognized for its ability to reach over 90% of online users. These ads appear on Google’s partner websites, targeting individuals who have visited industry-related sites. By utilizing engaging visuals and text, display advertising captures users’ attention and encourages them to take action. Our PPC advertising agency recommends display advertising for companies with longer sales cycles
Social Ads
Social media paid advertising is the fastest-growing segment of pay-per-click services. These ads appear on platforms like Facebook, LinkedIn, and Twitter, and are designed to reach potential customers based on their interests, hobbies, and networks. This type of advertising is ideal for brands with an active social media presence and specific target audiences. Lets make your business noticeable to your visitor.
Video Ads
Video ads are engaging advertisements that appear before, during, or after video content on platforms like YouTube and across the Google Display Network. These ads can take various forms, including skippable and non-skippable formats, bumper ads, and in-stream ads. Video ads allow brands to showcase their products or services in a dynamic and visually appealing way, capturing audience attention effectively.
In-stream Ads
In-stream ads, commonly known as YouTube video ads, are pay-per-click advertisements that appear in YouTube search results, within videos, and on video partners in the Display Network of Google. These ads showcase your brand in a unique and memorable manner. Recently, Facebook also introduced in-stream ads, enabling companies to place advertisements in optimal slots and natural breaks within video content.
Local Services Ads
Local service ads operate on a pay-per-lead model, meaning you only pay for leads that are generated, not for clicks that don’t convert. This type of advertising is specifically available for select industries, such as HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm collaborates with local service providers to enhance their visibility among target demographics, geographic.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, enabling users to view products and prices directly on Google SERPs before clicking through to a website. Our PPC agency highly recommends Google Shopping for eCommerce businesses looking to boost visibility and drive sales.eCommerce businesses with a large inventory looking to target customers with clear buying intent.
Remarketing Ads
Remarketing is an effective strategy for reaching high-converting customers and boosting your revenue. Remarketing ads remind individuals who have previously visited your website to return and encourage them to convert. Unlike search advertising, remarketing tends to be more cost-effective due to lower competition and highly targeted customer segments. Our PPC ad formats to deliver impressive results for you.